This article outlines and then continues to dive into detail about seven marketing tips for your start-up business. As a start-up, funds can be limited, but tips such as solidifying your brand, staying true to yourself, clearly define your goals and metrics, budgeting, and social media usage can all benefit your business. Be sure …
Shawna joined the De Boer, Baumann & Company team in 2016 as a Senior Staff Accountant. A graduate of Western Michigan University, she has been a valuable team player since day one with both a CPA and MSA! Shawna, her husband, and their two kittens enjoy watching the seasons change over Michigan’s many lakes.
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This article acknowledges and discusses the portrayal that the media gives us of family businesses. Although this industry operates on the more risky side, the owners of family businesses possess a unique decision making power. Additionally, this article outlines the different types of models that you may want to incorporate inside your family business …
This article discusses how the COVID-19 pandemic has changed the landscape on which most small businesses operate. However, trends such as digital footprint, virtual efficiency, workplace culture, and customer reviews are all set to be significant in the new year. No matter your specific industry, these trends apply to all small business leaders.
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De Boer, Baumann & Company, PLC is pleased to announce that Steven Darrow, CPA has been promoted into the firm’s partner group, effective January 1, 2021. A member of the firm since 2007, prior to this promotion Darrow served as a senior manager and took part in the firm’s member-in-training program.
“I am very pleased …
De Boer, Baumann & Company, PLC is pleased to announce the upcoming promotion of Jessica Holzinger, CPA. Effective January 1, 2021, she will take on the new responsibilities of manager.
Holzinger joined De Boer, Baumann & Company, PLC in 2008. She currently serves as a senior staff accountant. As a manager her responsibilities will include …
